A big differentiator between programs with high enrollment and those that struggle is recruitment activity. Programs with high enrollment can list numerous tasks completed to achieve their recruitment goal, while struggling programs list what they would like to accomplish, but have little to show in the “completed” column. We’ve researched a variety of approaches to finding and recruiting students to your HIM program. Some approaches may not work for you, but others surely will.

A multi-focus approach includes presentations, career booths, ad space, and incentives to encourage students to consider your program. PowerPoint presentations should be polished, and where an Internet link exists, use the hicareers.com website in your messaging. After the presentation, provide students with a handout with details about your program. They can share this with family and friends and plan their next step.